The most important consideration is usually the customer. The best quality furniture makers consider what the customer wants as a priority. If that means customers have come to know they can rely on a company to shop for traditional pieces, the company should make sure it delivers the best value for traditional furniture in the market. Because there are so many other companies who advertise the same offering, it is important to give customers a reason not to shop somewhere else.
Harden Furniture, a family-owned furniture business, has built its reputation on delivering what its customers expect. Since the 1800s when the company built its first high-quality kitchen chair, people have come to expect nothing less from its artisan builders. That kitchen chair led to rocking chairs and other chairs with distinctive upholstery. Now, Harden also offers more contemporary styles to suit the tastes of modern customers, but the hallmark of its reputation has been on traditional designs.
Companies that wish to keep good reputations as a quality manufacturers also find ways to stay sustainable. They understand the importance of respecting the environment, the labor force and cultures in the communities where they have showrooms and factories. Sustainability has become such an important value for some companies that they refuse to make products that require them to compromise on their principles. Companies that manufacture directly from the forest, for example, are engaging sustainable manufacturing practices.
A third and important characteristic of quality furniture companies is an unwillingness to sacrifice quality for any reason. In times of national economic strain, fierce competition or need for faster profits, some companies abandon their missions. It is difficult to stay the course when it seems the bottom line is in jeopardy. An authentic company finds another way to perform with the same quality standards. Its leaders knows that any forfeit of quality is an act that sells the company's soul.